The Show

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September 7, 2012 Show

Building on two historic fundraising telecasts in 2008 and 2010, Stand Up To Cancer returned to primetime television on Friday, September 7. $81 million has been pledged so far in connection with the star-studded “roadblock” fundraising telecast to accelerate ground-breaking research and bring new treatments to patients as quickly as possible, including pediatric cancer patients through the creation of a new pediatric cancer research “Dream Team.”

The broadcast, dedicated to the nearly 13 million U.S. cancer survivors, was executive produced by Gwyneth Paltrow and Joel Gallen of Tenth Planet Productions in collaboration with SU2C’s production team.

The show helps fund SU2C’s groundbreaking approach to translational research, accelerating the delivery of new therapies to patients by getting them from the “bench to the bedside” as quickly as possible. SU2C brings together scientists from different disciplines across various institutions to work collaboratively, rather than competitively. One hundred percent of the public’s donations go directly to cancer research.

ABC, CBS, FOX and NBC donated one hour of simultaneous, commercial-free primetime for the nationally televised fundraising special, which was broadcast live from the Shrine Auditorium in Los Angeles. Cable channels Armed Forces Network, BIO, E!, ENCORE, HBO, HBO Latino, ION Television, LMN (Lifetime Movie Network), Logo, MLB Network, mun2, Palladia, SHOWTIME, Smithsonian Channel, STARZ, STYLE, TBS and VH1 also generously donated their air time. The program included the SU2C phone bank, which, for the first time on any televised fundraising special included a fully interactive “media bank” with celebrities talking to viewers via social media and doing live VOKLE video chats. Viewers were also able to donate via text-to-give and at standup2cancer.org. On Twitter, celebrities, musicians, athletes, patients and researchers from around the world responded to the question, “Who Do You Stand Up For?” The #istandupfor campaign was the leading Twitter trending topic during the broadcast and remained in the Top 5 for the rest of the evening.

The first two SU2C telecasts took place on September 5, 2008 and September 10, 2010, and have been viewed in more than 190 countries. More than $260 million has been pledged to Stand Up To Cancer since its 2008 launch. SU2C has made grants to seven multi-disciplinary “Dream Teams” of researchers as well as to 26 young innovative scientists who are undertaking high-risk, potentially high-reward projects to end the reign of cancer as a leading cause of death in the world today. Eighty-five institutions are currently involved.

Talent participating in the 2012 SU2C broadcast include:
  • Simon Baker
  • Jordana Brewster
  • Jessica Biel
  • Diem Brown
  • Kobe Bryant
  • Ty Burrell
  • Katie Couric
  • Matt Damon
  • Rocco DiSpirito
  • Donald Faison
  • Missy Franklin
  • Dana Delany
  • Gabrielle Douglas
  • Michael Douglas
  • Jennie Garth
  • Max Greenfield
  • Chelsea Handler
  • Tom Hanks
  • Marg Helgenberger
  • Felicity Huffman
  • Samuel L. Jackson
  • Rashida Jones
  • Stacy Keibler
  • Minka Kelly
  • Tobey Maguire
  • Joe Manganiello
  • Jillian Michaels
  • Masi Oka
  • Gwyneth Paltrow
  • Robert Pattinson
  • Dr. Drew Pinsky
  • Ana Maria Polo
  • Jeremy Renner
  • Julia Roberts
  • Seth Rogen
  • Ray Romano
  • Emma Stone
  • Eric Stonestreet
  • Alison Sweeney
  • Justin Timberlake
  • Sofia Vergara
  • Ethan Zohn
With performances from:
  • Taylor Swift
  • Alicia Keys
  • Tim McGraw
  • Coldplay

Follow Stand Up To Cancer on Twitter and Facebook.

Click here to see the 2010 Stand Up To Cancer show.

Click here to see the 2008 Stand Up To Cancer show.