SU2C Staff

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Since our launch in 2008, there has been an amazing outpouring of generosity and hope from the ever-growing Stand Up To Cancer community.

It is of great comfort to know that we are all in this together — from patients to clinicians, from advocates to lawmakers, from Hollywood celebrities to everyday heroes — in support of one cause: finding a cure for cancer. Like you, everyone on our team has a personal connection to cancer and a personal investment in ending this disease.

In-House Production Team | Team | Marketing | EIF Team | Communications | AACR

In-House Production Team

The late co-founder Laura Ziskin, Executive Producer and founding member Stand Up To Cancer.
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Pamela Oas Williams, Executive Producer
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Madeline W. Marotto, Producer
Madeline Marotto produces content for SU2C.
“I stand up for my Grandpa John, my Aunt Sheila, and my mother-in-law Karen Warmer, my mentor Laura Ziskin, and my dad and father-in-law who were both diagnosed with prostate cancer in 2010.”

Bedonna Smith, Producer
Bedonna Smith produces content for SU2C.
“I stand up to honor the memory of David Doernberg, and our dearly missed Laura.”

Lacey Uhlemeyer, Production Coordinator
Lacey puts all the pieces together for SU2C produced content.
“I stand up for my mom, a cancer survivor, as well as for everyone else touched by this disease.”

Rachael Nisenkier, Executive Assistant to the Production Team
Rachael assists the Production team.
“I stand up for Chiam, Rose, and the too many other family members who lost their battle with Pancreatic Cancer, and for Joan, who is currently in the fight.” Web Team

Jules DiBiase, Director of Digital Media
Jules is responsible for Stand Up To Cancer’s social and digital media strategy and leads the team.
“I stand up for my mom, and for my baby girl—who never met her grandmother—in hopes that my daughter and her generation will never again have to lose someone they love to this disease.”

Robyn Bucknam, Technical Project Manager
Robyn manages technical implementation for’s digital projects.
“I stand up for my daughter Pearl and the loved ones that I’ve lost.”

Kathy Le Backes, Digital Campaign Manager
Kathy manages activities across SU2C to execute successful digital campaigns.
“I stand up for my father.”

Tiff Shih, Video Editor
Tiff edits SU2C’s video footage.
“I stand up for my mother, who is a cancer survivor, as well as the millions of others who fight and live with cancer every day.”

Alexis C. Jolly, Online Content Editor
Alexis writes content for the website and social media.
“I stand up for my mother and grandmother—both cancer survivors—and my grandfather, who left us too soon.”

Susan Merwin, Executive Assistant
Susan manages the office.
“I stand up for my mother, a breast cancer survivor who inspires me to live my dreams every day.”

Paige McCallum, Assistant
Paige provides administrative support to the SU2C digital team.
“I stand up for my best friend who is currently battling brain cancer, and all others in the fight seeking new treatments.”

Marketing Team

Rusty Robertson, Partner, Robertson Schwartz Agency (RSA) Co Producer and founding member Stand Up To Cancer.
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Sue Schwartz, Partner Robertson Schwartz Agency (RSA) and founding member Stand Up To Cancer.
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Angee Jenkins, VP Marketing and Communications, Robertson Schwartz Agency (RSA)
Angee works on the marketing team for Stand Up To Cancer where she oversees donor relationships and marketing initiatives.
“I stand up for my father.”

Julia Stein, VP Merchandise/Licensing, Robertson Schwartz Agency
Julia Stein heads up Consumer Products and Licensing, overseeing e-commerce and product development.
“I stand up for the end of cancer and all that have been touched by it.”

Alexa Levy, Marketing and Communications Manager, Robertson Schwartz Agency (RSA)
Alexa works in marketing and communications.  She is accomplishing one of her lifelong dreams of being able to give back.
“I stand up for the friends and family that I have lost and work to move this cause forward in their honor.”

Blair Konier, Marketing Coordinator, Robertson Schwartz Agency (RSA)
Blair works on the marketing team for Stand Up To Cancer.
“I stand up for future generations.”

Carly Johnson, Merchandise Coordinator, Robertson Schwartz Agency (RSA)
Carly works in consumer products and licensing. 
“I stand up for my Aunt Carolyn and all my friends and family who have lost someone in the fight.”

Kendra Brown, Executive Assistant/Office Manager, Robertson Schwartz Agency (RSA)
“I stand up for Anne Rebecca Velasquez, who lost her battle with cancer in August 2013.”

Entertainment Industry Foundation Team


Lisa Paulsen, President & Chief Executive Officer and founding member Stand Up To Cancer
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Susan Frank, Chief Operating Officer
Susan is Chief Operating Officer for the Entertainment Industry Foundation.
“I’m standing up to end cancer. I honor all of those who survive this horrible disease and the memory of those that have been lost to all of us. As a proud member of this program, SU2C, I feel this really could be the beginning of the end of cancer. Watching my friends and family members battle cancer has humbled me.”

Deborah Morrison, Chief Financial Officer

Terry Norton-Wright, Special Projects Advisor to the President

Shirley Vivion, Executive Assistant to COO
Shirley is Executive Assistant to Susan Frank, EIF’s Chief Operating Officer.
“I stand up for my father who lost his life to colon cancer. I’m privileged to be part of this absolutely incredible team and feel like I’m part of something infinitely bigger than all of us!”

Daniel Barcenas, Assistant to CFO

Executive, Stand Up To Cancer

Sung Poblete, President & CEO, Stand Up To Cancer
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Frederick Johnson, Executive Assistant, SU2C
Frederick Johnson assists Sung Poblete, SU2C’s President and CEO.
“I stand up my father who I lost to colon cancer.”


Jenny Kuntz, Associate Vice President, Operations
Jenny is the Associate Vice President of Operations for the Entertainment Industry Foundation.
“I stand up for my dad who I lost to lung cancer and for many other friends and family who have been touched by this horrible disease.”

Casey Oetgen, Associate General Counsel
Casey is Associate General Counsel for the Entertainment Industry Foundation.
“I stand up for Jenn and Christine, two dear friends who continue to inspire me long after we had to say goodbye too soon.”

Tia Skulski, HR Director

Chelsey Emanuel, Director of Operations

Rosie Richardson, Office Manager
“I stand up in memory of family members and friends who have lost their battle with cancer and in honor of survivors and those fighting this awful disease.”

Talar Melkonian, HR Coordinator

Bobby Dorrance, Data Services Coordinator
“I stand up to help defeat this disease. I lost someone very close to me to pancreatic cancer 12 years ago. I am so proud to have 5 years under my belt working at EIF and to be a part of this groundbreaking SU2C campaign.”

Bree Bowman, Assistant

Business Development

Tom Chiodo, 
Senior Vice President, Business Development
Tom is the Senior Vice President of Business Development for the Entertainment Industry Foundation.
“I stand up for my mom, dad and best friend. My dad had three types of cancer in his lifetime and lived to be a healthy 95 years young. My mom passed away at age 67 from metastatic breast cancer, but in her years with us, taught me how to Stand Up. I lost my best friend Katie on Christmas Day 2010. Katy faced cancer with amazing grace and then donated her body to science so she could stand up with us until the day that everyone diagnosed with cancer will be a survivor.”

Calle Norman, Manager, Business Development

Nicole George, Manager, Business Development

Mike Mallette, Coordinator

Special Events & Projects

Cathy James, Senior Vice President, Special Events & Talent Relations

Emily Hofstein, Senior Manager, Special Events
Emily is Special Events Manager for the Entertainment Industry Foundation.
“I stand up for my friend who lost the battle to cancer way too young and for all those fighting every day.”

Dennis Riley,
 Senior Manager Special Events
Dennis manages Special Events and Projects.
“I stand up against this bully called cancer until it is defeated.”

Sara Marton, Special Events Coordinator
Sara assists the Special Events and Projects team at EIF.
“I stand up for my relatives and for everyone else who has been knocked down by cancer, together let our strength triumph and continue to battle this disease.”


Kathleen Lobb, Senior Vice President, Communications and founding member Stand Up To Cancer.
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Maurine Slutzky, Vice President, Communications
Maurine is the VP of EIF Communications.

Misty Espinoza,
 Senior Director of Communications
Misty is Senior Director of EIF Communications.

Arthur Nguyen, Communications Manager
Arthur is Manager of EIF Communications.

Tom Silvestro, Communications Coordinator
“I stand up for all the amazing cancer research innovations scientists have made.”

Taylor Ratcliff, Communications Coordinator

Philanthropic Services

Carol Ramsey, Vice President, Philanthropic Services
Carol is Vice President of EIF’s Philanthropic Services department.

Bobby Fergerstrom, Philanthropic Services Manager
“I stand up to help continue the battle because I believe one day cancer will be defeated.”

Finance and Administration

Stephan Ceryanek, Vice President & Controller
Stephan oversees EIF accounting .
“I Stand Up To Cancer because I want to spare others from experiencing the pain this terrible disease inflicts.”

JW Walton, IT Directorr
JW oversees the IT infrastructure and needs for EIF.
“I stand up for Denise, my aunt, who lost her battle with cancer and for my grandparents and uncle who continue to fight.”

Seng Diep, Senior Accountant
Seng is Senior Accountant for EIF.
“I stand up to help find a cure for this dreadful disease.”

Alex Laprade-Velasco, Accountant

Sara Mayer, IT & Online Data Assistant

Kristian Hagar, Accounting Assistant
Kristian is responsible for accounts payable for EIF.
I stand up for all those who have survived and continue to fight cancer every day.



ID is extremely honored to have played a role in the successful and historic launch of Stand Up To Cancer (SU2C). As a proud collaborator, our agency continues to help SU2C grow to its fullest potential through our strategic capabilities including talent relations, digital strategy, corporate communications and music. ID’s long-standing consumer, entertainment and lifestyle press relationships help develop fully-integrated campaigns that highlight SU2C in the media (print, broadcast and online), and elevate the organization as a leading charge in the fight against cancer.

Kelly Bush, CEO
“I stand up for my grandmother who I lost to cancer and my mother who is fighting the fight.”

Mara Buxbaum, COO
“I stand up for so many dear friends and family whom I have lost to Cancer, but I am standing very proudly for my mother-in-law Barbara Bard who continues to fight against and, I hope, live comfortably with lung cancer.”

John Koch, Vice President, Communications
“I stand up for my mother-in-law, who is an ovarian cancer survivor, and for the incredible women of SU2C who are a constant source of inspiration.”

Alison Elbl, Vice President, Music & Brands
“It’s Up2 me to stand up for my friends and family and help find a cure for this disease that has affected so many lives.”

Natalie Lent, Director, Emerging Platforms Digital Strategies
“I stand up for both Lauras (Ziskin and my Grandmother) and my mother-in-law Jane who never stopped fighting.”

Sheri Goldberg, Senior Account Executive, Entertainment
“I stand up for helping find a cure for this disease that has affected so many lives.”

Patricia Lemoine, Associate Account Executive, Brands
“I stand up for the friends and family who have lost their battle with cancer and for those who continue to fight this disease every day.”

Rachel Karten, Account Executive, Talent
“I stand up for my dear friend Marilyn Kelley and all of the loved ones I have lost to Cancer”

Claire Kelleher, Associate Account Executive, Entertainment
“I stand up for my aunt Kathy Kelleher, friends Mollie Biggane & Charlie Schmitt and for all those who are in the fight to end cancer.”

Ali Brubaker, Senior Account Director, Brands
“I stand up for Nikki St. Germain, an amazing friend and mother, who lost her battle with Pancreatic Cancer in 2005. She and the incredible women of Stand Up To Cancer inspire me every day.”

Andrea Lamelas, Sr. Writer
“I stand up for my grandmother, my grandfather, and my aunt who are all cancer survivors, and for all of those who are currently in the fight.”

Maria Caserio, Writer
“I stand up for my mother and aunt who are currently pillars of strength for each other, and for my best friend’s father whose courage was extraordinary.”

Rubenstein Communications

Adam Pockriss, Senior Vice President
“I stand up for my dad.”

Heather Resnicoff, Vice President
“I stand up in the memories of my grandfathers, both of whom I miss every day.”

Kristen Bothwell, Associate Vice President
“I stand up for my paternal grandparents.”


American Association for Cancer Research

Margaret Foti, Chief Executive Officer
Dr. Foti oversees all activities related to AACR’s role as scientific partner for SU2C.
“I stand up for my sister who is a 14-year ovarian cancer survivor and for all those whose lives have been touched by cancer.”

Michael K. Stewart, Chief Financial Officer
“I stand up for my mother-in-law whom we lost to lymphoma and for many other friends and family whose lives have been cut short by cancer.”

Frédéric Biemar, Senior Program Administrator
“I stand up for children with cancer.”

Ruth E. Fortson, Director, Executive Office Administration
“I stand up for my great niece, Genevieve Ceperley.”

Patrice J. Morin, Director, Scientific Review and Grants Administration
“I stand up for my father, a survivor of lung cancer, and for many friends who have been affected by this disease.”

Dean A. Frohlich, Program Administration
“I stand up for my grandfather who lost his battle with lung cancer.”

Lisa N. Haubein, Associate Director, Program Development
“I stand up for my mom and for all loved ones who have battled carcinoid cancer.”

Leslie D. Medley, Administrative Coordinator
“I stand up for my grandfather and my sister, Rachel.”

Jon G. Retzlaff, Managing Director, Office of Science Policy and Government Affairs, Washington, D.C., Office
“I stand up for all the researchers and clinicians who are focused every day on making progress against this dreaded disease that has affected so many, including my mom and aunt, and one of my closest friends from college, Kim Zurcher, who died of melanoma at the age of 38 and left behind a beautiful wife, Jennifer, and two wonderful children, Zachary and Lucas.”

Tara Yates, Manager, Public Affairs
“I stand up for three of my grandparents who lost their fight to bladder, liver and lung cancer too soon, all by the time I was 5 years old. I hope this is the beginning of the end of cancer so others will be able to share years of memories with their grandparents (and loved ones).”

Here we stand on the verge of unlocking the secrets that will end cancer. Donate Now.
This year, approximately 1.63 million Americans will be diagnosed with cancer and about 572,000 will die of the disease.