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SU2C Leadership

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Katie Couric (Co-Founder and SU2C Council of Founders and Advisors (CFA)

Katie Couric
Co-Founder & SU2C Council of Founders and Advisors (CFA)

Katie Couric, an ABC News Special Correspondent and host of the syndicated daytime talk show Katie, is also well-known as an advocate in the fight against cancer.  Spurred by the 1998 death of her husband, Jay Monahan, Katie co-founded the National Colorectal Cancer Research Alliance (NCCRA) with the Entertainment Industry Foundation (EIF) in 2000. The televised broadcast of Katie’s colonoscopy led to a 20 percent rise in these procedures, which researchers dubbed “The Couric Effect.” From 2003 to 2007, the death rate from colorectal cancer dropped by about 3% per year, and half of that decrease can be attributed to more people getting screened. Fundraising efforts led by Katie in the fight against colon cancer have generated more than $36 million to date. Scientists conducting cutting-edge research have made significant advances because of NCCRA grants, and some of these funds helped launch the Jay Monahan Center for Gastrointestinal Health at NewYork-Presbyterian Hospital Weill Cornell Medical Center, a world-class, multidisciplinary cancer and wellness facility. Katie also worked with the University of Virginia to establish the Emily Couric Clinical Cancer Center, named for her sister, who died of pancreatic cancer.



Noreen Fraser (Co-Founder)

Noreen Fraser
Co-Founder

Noreen Fraser is the President and CEO of the Noreen Fraser Foundation, a non-profit organization dedicated to funding groundbreaking women’s cancer research and raising awareness of the importance of early detection. Noreen is a Stage IV breast cancer survivor who turned her personal experience into a crusade to help others by creating her own organization and co-creating Stand Up To Cancer, as well as co-producing its first “roadblock” televised fundraising special. Noreen has produced award-winning programs, including Entertainment Tonight, ABC’s Home Show and The Richard Simmons Show. Her foundation’s Men for Women Now initiative features comedians and comedy to create awareness about early detection. Noreen’s latest project is a collaboration with Hollywood’s industry newspaper, Variety. Variety’s Annual Power of Comedy brings together A-list comedians for a night of stand-up comedy, which highlights the healing power of laughter.



Sherry Lansing (Co-Founder & SU2C Council of Founders and Advisors (CFA)

Sherry Lansing
Co-Founder & SU2C Council of Founders and Advisors (CFA)

Sherry Lansing is the founder and CEO of the Sherry Lansing Foundation, a philanthropic organization focused on funding and raising awareness for cancer research, health, public, education, and encore career opportunities.  Ms. Lansing previously served as Chairman and CEO of the Motion Picture Group of Paramount Pictures from 1992 to 2005.  Lansing is the founder of the EnCorps Teachers Program, which retrains retired and mid-career professionals from the technology sector to serve as math and science teachers in California public schools.  She is also the founder of PrimeTime LAUSD, which engages retirees in improving the state of public education through targeted volunteerism.  She is a co-founder of the Big Sisters of Greater Los Angeles Future Fund, which provides college scholarships to deserving “Little Sisters.”  Lansing currently serves as Chairperson of the Entertainment Industry Foundation’s Board of Directors.  She also serves on the boards of The Lasker Foundation, the American Association for Cancer Research Foundation, the American Cancer Society Cancer Action Network, the Carter Center, Encore.org, and the W.M. Keck Foundation, as well as on the Executive Committee of Friends of Cancer Research.  Lansing lends her energy and talents to the American Red Cross Board of Governors and STOP CANCER.  Additionally, Lansing is a Regent of the University of California and a member of the Independent Citizens’ Oversight Committee (ICOC) of the California Institute for Regenerative Medicine.  Lansing graduated cum laude with a Bachelor of Science Degree from Northwestern University in 1966.  She lost her mother to ovarian cancer in 1984.



Kathleen Lobb (Co-Founder & SU2C Council of Founders and Advisors (CFA)

Kathleen Lobb
Co-Founder & SU2C Council of Founders and Advisors (CFA)

Kathleen Lobb is Senior Vice President of Communications for the Entertainment Industry Foundation and leads the Stand Up To Cancer PR team.  Based in New York, she is also the staff point person for EIF’s National Colorectal Cancer Research Alliance.  Prior to joining EIF, Kathleen did consulting work, both in the entertainment industry and for non-profit organizations on a range of assignments — including managing marketing communications for “The Last Days,” a documentary that went on to win an Academy Award.  In the corporate arena, Kathleen worked in the online services business in its earliest days, and later directed the media relations function for GTE, the $20 billion company that merged with Bell Atlantic to form Verizon.  Kathleen also worked at leading public policy and strategic communications firms, including Powell Tate and Robinson Lerer & Montgomery.  A recipient of a B.A. degree from the University of Virginia, Kathleen did graduate communications work at Boston University, where she received a scholarship as the most outstanding student in her program.  Through SU2C, Kathleen honors the memory of two close friends taken by cancer in the prime of their lives.



Lisa Paulsen (Co-Founder & SU2C Council of Founders and Advisors (CFA)

Lisa Paulsen
Co-Founder & SU2C Council of Founders and Advisors (CFA)

Lisa Paulsen is President and CEO of the Entertainment Industry Foundation (EIF), the collective philanthropy for the television and film businesses.  She engages support from the industry’s leadership, with CEOs and other senior executives from the major studios, networks, talent agencies and guilds serving on EIF’s board of directors.  She also enlists some of Hollywood’s most celebrated performers to volunteer their time and talent in support of EIF’s work. During Lisa’s tenure as CEO, EIF has raised more than $800 million for charitable causes, with a significant portion of that going to cancer research, awareness, prevention and treatment programs.  EIF grants have accelerated scientific breakthroughs such as the breast cancer therapy Herceptin®, which was approved by the FDA far in advance of the timeframe initially anticipated. Lisa has driven the launch of other EIF initiatives, including iParticipate, created to inspire more Americans to volunteer in their communities; and Rise and Honor, which raised funds for organizations that provide vital services for veterans and their families. Lisa lost both her parents to cancer. In their honor, she led the creation of the Coleman Cancer Center in their hometown of Terre Haute, Indiana.



Sung Poblete (President & CEO)

Sung Poblete
President & CEO

Dr. Poblete is President and CEO of Stand Up To Cancer (SU2C). Prior to joining SU2C in 2011, she was the Director of Clinical and Translational Programs at the American Association for Cancer Research (AACR), the scientific partner to SU2C. Dr. Poblete has served as the chief staff liaison to the Clinical and Translational Committee, the Pediatric Cancer Working Group, the Task Force on Survivorship Research, the Oncology Nursing Society, ASCO, and has led the AACR’s growing Continuing Medical Education program. She spearheaded the SU2C scientific review, grants administration and management, and served as the primary liaison for scientific communications and general administration. In all of her professional activities, Dr. Poblete has brought cutting edge innovation and groundbreaking initiatives to new and evolving non-profit and corporate health care environments. Dr. Poblete has held senior level positions with a focus on patient outcomes and disease management. Notably, as Vice President of Clinical Operations for a subsidiary of Fresenius Medical Care – North America, she developed and operationalized national chronic kidney disease management programs utilized by national health plans. As Executive Director of the Oxford Health Plans Foundation, she led strategic grant making initiatives devoted to cutting edge research and program innovation for projects that improved the health care delivery system. Dr. Poblete has received numerous grant awards from CDC, NIH, and private foundations since 2002. She served as Centers for Disease Control-UC Health Systems Public Health Scholar from 1999-2000. Dr. Poblete earned her B.S., M.S., and Ph.D. in nursing from Rutgers, the State University of New Jersey. She began her teaching career 20 years ago at Rutgers and continues to serve in the role of visiting professor at its College of Nursing.



Rusty Robertson (Co-Founder & SU2C Council of Founders and Advisors (CFA)

Rusty Robertson
Co-Founder & SU2C Council of Founders and Advisors (CFA)

Named as one of the Top 100 Marketers by Advertising Age magazine, and as one of the most entrepreneurial women in the United States, Rusty Robertson is a founding partner in RSA and the founder of RPR & Associates, which was featured in Success magazine as one of America’s Super 8 companies. Rusty is also a literary agent and award winning brand marketer, branding hundreds of major corporations and generating over $500 million for her clients and their companies. Rusty, along with her colleagues at RSA, spearhead the marketing, branding, and promotional initiatives for Stand Up To Cancer, as well as being a fundraiser and executive leader of the organization. She helped create the Margaret Thatcher Foundation and was instrumental in the launch of the Susan G. Komen Foundation with Nancy Brinker. Rusty lost her mother to lung cancer.



Sue Schwartz (Co-Founder & SU2C Council of Founders and Advisors (CFA)

Sue Schwartz
Co-Founder & SU2C Council of Founders and Advisors (CFA)

A founding partner in Robertson Schwartz Agency (RSA), Schwartz was named one of the most innovative people in America by Response magazine. Prior to founding RSA, Schwartz held Sr. and Exec. VP positions at Revlon and Almay Cosmetics. As Vice President of Almay she was a force behind the meteoric growth in sales. Sue was also the Executive Vice President of the Home Shopping Network and more than quadrupled their internet sales in one year. Sue, along with her colleagues at RSA, spearheads the marketing, branding, and promotional initiatives for Stand Up To Cancer, as well as being a fundraiser and executive leader of the organization. She stands up for her mother who she lost to multiple myeloma, as well as her sister who is both a breast and ovarian cancer survivor and her other sister who is a breast cancer survivor.



Pam Oas Williams (SU2C Council of Founders and Advisors (CFA)

Pamela Oas Williams
SU2C Council of Founders and Advisors (CFA)

Pamela oversees creative production for Stand Up To Cancer. She was the Executive Producer of the 2010 multi-network show and Supervising Producer on the 2008 show. She also wrote and produced the “Change The Odds” PSA.  Pamela was Laura Ziskin’s producing partner for over 11 years at Laura Ziskin Productions, overseeing a slate of film and television projects.  She produced the multi-award nominated feature film “Lee Daniels’ The Butler”.  Prior to partnering with Ziskin, Pamela ran George Clooney’s television company, Maysville Television, and was a Producer on “The Fresh Prince of Bel Air.” When Laura Ziskin was diagnosed with cancer, Pamela worked side by side with her to initiate a rallying cry to unite all those affected by cancer to demand an answer to cancer. She will continue to carry on Laura’s vision until there is a day when cancer is no more.



Ellen Ziffren (Co-Founder & SU2C Council of Founders and Advisors (CFA)

Ellen Ziffren
Co-Founder & SU2C Council of Founders and Advisors (CFA)

The former VP of Corporate Communications for International Creative Management, Ellen also co-founded Rob Reiner’s I Am Your Child Foundation in 1997 and helped build it from the ground up. She spent several years working as a marketing consultant for the Skoll Foundation, which invests in, connects, and celebrates social entrepreneurs around the world. She has also consulted for the Bill and Melinda Gates Foundation and the Paley Center for Media, and worked with the Global Philanthropy Group to help design and implement a philanthropic strategy for Los Angeles Lakers star Kobe Bryant. Ellen’s mother is a lymphoma survivor.



The Late Laura Ziskin (Co-Founder)

The Late Laura Ziskin
Co-Founder

Laura Ziskin, a legendary film producer who passed away from breast cancer in June 2011 after living courageously with the disease for seven years, was also a co-founder of Stand Up To Cancer. As a person living with cancer, Laura played a key role in shaping SU2C’s patient-centric vision.  Additionally, she executive produced the landmark 2008 and 2010 Stand Up To Cancer fundraising broadcasts, and created numerous public awareness spots for SU2C. Film credits from her trail-blazing 35-year career include “What About Bob?”, “The Doctor”, “No Way Out”, “Pretty Woman”, “To Die For” and “As Good As It Gets”. As the founding President of Fox 2000, she shepherded such films as “The Thin Red Line”, “Fight Club”, “Soul Food”, and “Courage Under Fire”. In 2002, Laura became the first woman to solo executive produce the Academy Awards. She held that position again in 2007, producing the first-ever “Green” Oscars ceremony. She also produced three Spider-Man features, the last of which became the highest-grossing film in Sony’s history. At the time of her death, she was at work on a fourth, “The Amazing Spider-Man”. Laura was awarded The Producers Guild of America’s 2011 Visionary Award for her work as a film producer and her humanitarian efforts in the fight against cancer.



Entertainment Industry Foundation (EIF)

Entertainment Industry Foundation (EIF)

Stand Up To Cancer is a program of the Entertainment Industry Foundation. In 1942, Samuel Goldwyn and other Hollywood luminaries pooled the industry’s charitable resources, and the organization that became the Entertainment Industry Foundation - EIF - was born. Since then, EIF has raised $300 million for cancer research and prevention; diabetes awareness; and arts and music education programs. People from every facet of the entertainment community—actors and executives; guild and union members; and employees of studios, networks and talent agencies—volunteer their time, talent and services to support this work. EIF is a major force in the fight against cancer, raising critically needed dollars for research and treatment, fast-tracking the most promising science, and generating awareness. Film, television and recording stars appear in PSAs to drive home the importance of prevention and early detection.

Entertainment Industry Foundation (EIF)

Why Stand Up To Cancer?

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