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‘Puss In Boots’ Stands Up To Cancer …In Decorated Boots!

‘Puss In Boots’ Stands Up To Cancer …In Decorated Boots!

November 7, 2011 - DreamWorks Animation SKG, Inc. (Nasdaq: DWA) today announced that the stars of their upcoming film, DreamWorks’ PUSS IN BOOTS have participated in a purrr-fect promotion whereby one-of-a-kind, personally decorated Frye boots will be auctioned on eBay, with the proceeds to benefit the Stand Up To Cancer (SU2C) fundraising organization.

Antonio Banderas, Salma Hayek, Zach Galifianakis and Billy Bob Thorton using their own creativity, have each personally decorated a pair of Frye Harness boots with art supplies donated by Plaid Enterprises (http://youtu.be/udj37jcZEjo). “I welcomed the opportunity to design a pair of boots that I know Puss would be proud of,” said Antonio Banderas.  “He is hard to please, but I think he will eventually need a new pair.”

The individually customized boots will be on display at The Frye Company flagship store in New York (113 Spring St., between Mercer and Greene streets) from Thursday, October 27 to Thursday, November 17 and will be up for public auction on eBay for 10 days; from November 7 - 17 (www.ebay.com/pussinboots). All proceed from the auction will benefit Stand Up To Cancer.

“Taking an active role in the fight against cancer by teaming up with Stand Up To Cancer and our talented cast from Puss In Boots is extremely gratifying!” said DreamWorks Animation Worldwide Head of Marketing, Anne Globe.” Antonio, Salma, Zach and Billy Bob are very talented actors. Who knew they would also shine as boot designers?”

“We are extremely excited to be teaming up with Puss In Boots,” said Kathleen Lobb, co-founder of Stand Up To Cancer and senior vice president of the Entertainment Industry Foundation. “Cancer touches all of us, and we’re so grateful for the opportunity to raise awareness and funds to support SU2C’s promising new way of doing cancer research.”

The Frye Company President and COO Larry Tarica said, “We are proud to support Stand Up To Cancer in such a fun unique way and partner with Paramount and DreamWorks.”

“We are pleased to participate in this creative activity—it’s a natural for Plaid. It’s even more meaningful that the campaign will benefit cancer research, a long-time beneficiary of Plaid’s charitable causes.”—Michael McCooey, President & CEO, Plaid Enterprises, Inc.


Puss in Boots

One of the most beloved characters of the Shrek Universe - tells the hilarious and courageous (daring, bold, brave) tale of Puss’ (Antonio Banderas) early adventures as he teams with mastermind Humpty Dumpty (Zach Galifianakis) and the street-savvy Kitty (Salma Hayek) to steal the famed Goose that lays the Golden Eggs. PUSS IN BOOTS is in theaters everywhere October 28, 2011.


About Stand Up To Cancer

Stand Up To Cancer movement (SU2C) - a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization - was established by nine women in the entertainment and news industries who utilize the unique resources of those businesses to engage the public in supporting a new model of cancer research, designed to get new therapies to patients quickly.

Members of SU2C’s Executive Leadership Council include: Sherry Lansing, chairperson of the Entertainment Industry Foundation’s (EIF) Board of Directors and founder of the Sherry Lansing Foundation; EIF President and CEO Lisa Paulsen; Katie Couric; EIF Senior Vice President Kathleen Lobb; Rusty Robertson and Sue Schwartz of the Robertson Schwartz Agency; Pam Williams, partner at Laura Ziskin Productions; and nonprofit executive Ellen Ziffren. The late Laura Ziskin, a legendary film producer who executive produced the 2008 and 2010 SU2C telecasts, was also a co-founder of Stand Up To Cancer.

SU2C’s “Dream Team” approach to funding translational cancer research enables scientists from different disciplines at research centers across the country and internationally to collaborate on projects geared toward getting new, less toxic treatments to patients as quickly as possible. Monies also support individual researchers pursuing innovative cancer research projects that are often deemed “too risky” by conventional funding sources. As SU2C’s scientific collaborator, the American Association for Cancer Research (AACR), led by a prestigious SU2C Scientific Advisory Committee, provides scientific oversight, expert review of the research projects, and grants administration.


About The Frye Company

John A. Frye founded The Frye Company in 1863 to reflect the uniquely American spirit of optimism and independence through his handcrafted footwear. As the nation’s oldest continuously operating footwear label, Frye has become an iconic symbol of American heritage, cultural movements, and timeless style. Today, Frye maintains the same high-quality bench crafted manufacturing techniques to skillfully create a full range of premium leather products for the next generation of men, women, and children. The Frye brand is as much about attitude and confidence, as it is about style. The company is headquartered in New York City and Florence, Italy. The first Frye Flagship retail location opened, August 2011 in New York City.  For more information, please visit www.thefryecompany.com.


About Plaid Enterprises, Inc.

Plaid Enterprises, Inc., is one of the world’s largest, most diverse manufacturers and marketers of creative do-it-yourself products. Plaid’s product innovation and dedication to the ever-changing needs of consumers have made the Plaid family of products among the most recognized and desired brands worldwide.

Plaid began in 1976 as a publisher and supplier of instructional books to the craft market. In the early 1980s, distribution channels were added as the product offering expanded to include paints, coatings and stencils.  Today, Plaid is the industry’s leading small batch paint manufacturer, producing all USA-made paint in facilities located outside of Atlanta, GA.

Many Plaid brands are recognized consumer favorites such as FolkArt®, Mod Podge®, Bucilla®, Gallery Glass® and One Stroke™.  In addition to artist and craft acrylic paints, Plaid product categories include stencils, fashion, jewelry, glass paint, glues and needlecrafts.

Located in Norcross, Georgia, Plaid is a subsidiary of the Dyson-Kissner-Moran Corporation, a privately held New York-based investment company. For more information, visit www.PlaidOnline.com.


About DreamWorks Animation SKG

DreamWorks Animation creates high-quality entertainment, including CG animated feature films, television specials and series, live entertainment properties and online virtual worlds, meant for audiences around the world. The Company has world-class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. DreamWorks Animation has been named one of the “100 Best Companies to Work For” by FORTUNE® Magazine for three consecutive years. In 2011, DreamWorks Animation ranks #10 on the list. All of DreamWorks Animation’s feature films are now being produced in 3D. The Company has theatrically released a total of 22 animated feature films, including the franchise properties of Shrek, Madagascar, Kung Fu Panda and How to Train Your Dragon.


Media Contact

Shannon Olivas  
Corporate Communications  
(818) 695-3658
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Jeff Hare
Publicity
(818) 695-6055
.(JavaScript must be enabled to view this email address)   

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