More Than $150,000 Raised for SU2C Through MLB.com Auction oF Rare Baseball Experience
December 7, 2012 - Major League Baseball and its 30 Clubs raised $152,700 for Stand Up To Cancer in an auction of 78 unique baseball items and experiences on MLB.com. The four-day auction which was inspired by the baseball public relations officials and club executives who are bravely fighting cancer, drew 1,809 total bids on a range of items representing all 30 Clubs.
Given the inspiration behind the initiative, it was only fitting that the top-selling experience was a one-day, public relations internship in the front office of the New York Yankees for $8,125. The four highest-selling experiences that followed were: a meet-and-greet with Los Angeles Angels of Anaheim outfielder and 2012 American League Jackie Robinson Rookie of the Year, Mike Trout ($7,425); a 2013 All-Star Game ticket package and meet-and-greet with legendary managers Joe Torre and Tony LaRussa ($6,527); breakfast with San Francisco Giants All-Star outfielder Hunter Pence ($5,825); and a Washington Nationals Draft day experience ($5,050). A private baseball lesson with San Diego Padres first base coach and cancer survivor, Dave Roberts drew the highest number of bids (70) and tripled in dollar value during the auction’s final half hour (from $1,600 to $4,575).
“Once again, MLB and the 30 Clubs have stepped up to the plate and knocked it out of the park for Stand Up To Cancer with this amazing auction,” said Kathleen Lobb, Entertainment Industry Foundation Senior Vice President and Stand Up To Cancer co-founder. “Providing fans with access to these once-in-a-lifetime baseball experiences was a brilliant way to engage people in supporting SU2C’s innovative cancer research. We are profoundly grateful to Commissioner Selig and everyone throughout MLB for all they do to stand with us.”
Major League Baseball and its 30 clubs have donated more than $30 million to fund groundbreaking translational research that delivers new therapies to cancer patients. As a founding donor, MLB has conducted significant awareness-building efforts for Stand Up To Cancer through public service announcements, in-stadium promotion, fund-raising events and has dedicated one World Series game to the initiative for each of the past three years.
For more information, please visit MLB.com/su2c.com.
Contact: Matt Bourne or Jen Zudonyi, MLB, (212) 931-7878, twitter.com/MLB_PR