For 12 years, Lee Jeans has been inspired and amazed by stories of those touched by breast cancer. As we enter the 13th year of Lee National Denim Day, we are more dedicated than ever to fight this devastating disease. Just like jeans, one cancer treatment does not fit all, which is why we've joined with the Women's Cancer Programs of EIF to establish the Lee Laboratories for Translational Research - developing more effective, less toxic therapies for breast cancer patients. Show your support by turning your favorite pair of jeans into part of the solution. Wear them on Friday, October 3 and donate $5 to our fight against breast cancer. Visit www.denimday.com for more information.