FOR IMMEDIATE RELEASE
NEW PSA STARS KRISTEN BELL, CLARK DUKE, ZAC EFRON, DONALD FAISON, DAKOTA FANNING, ANDREW GARFIELD, JOHN HEDER, VANESSA HUDGENS, LOGAN LERMAN, ZACHARY LEVI, WILLIAM MOSELEY, OLIVIA MUNN, AUBREY PLAZA, NAYA RIVERA, SOFIA VASSILIEVA AND AARON YOO
Watch Now on Stand Up To Cancer’s YouTube Channel
(Full Embed Code at End of Release)
AUGUST 4, 2010 (Los Angeles / New York) –
More than a dozen of Hollywood’s young stars – a cast including Zac Efron, Dakota Fanning, Andrew Garfield, Vanessa Hudgens, Logan Lerman, Kristen Bell, Jon Heder, Aubrey Plaza, Zachary Levi, Sofia Vassilieva, Clark Duke, Olivia Munn, Naya Rivera, Donald Faison, Aaron Yoo and William Moseley – have joined together for a new public service campaign called “Change The Odds,” in support of Stand Up To Cancer (SU2C), an initiative raising critical funds for innovative cancer research. The SU2C “Change the Odds” PSA launched online today and will be featured on the upcoming SU2C broadcast event on September 10th. To access the video, please visit http://www.youtube.com/watch?v=rwC87ZKF1dQ.
Co-directed by Marc Webb ((500) Days of Summer, Untitled Spider Man Reboot) and Rich Lee and produced by Laura Ziskin and Pam Williams, the “Change The Odds” PSA calls on younger audiences to join the SU2C movement for those they love and the future of their generation.
“Change the Odds” puts cancer into perspective as a disease everyone must stand up to.
Through eight vignettes, the odds of several scenarios that are quite low, like becoming an astronaut (1 in 13,200,000) or getting trapped in an elevator (1 in 24,528), are contrasted with those of being diagnosed with cancer. In the United States, one in two men and one in three women will be diagnosed with cancer in their lifetimes.
“It is important for young people to be aware of the scope of the problem and the odds that they may face, both for their own future and for their loved ones,” said Ziskin, co-founder and executive producer of the Stand Up To Cancer telecast. “This piece is about how it is never too soon to take a stand against these devastating and epidemic diseases. Theirs may be the generation that gets us to the finish line. We are so grateful to all the young stars and to Marc Webb and Rich Lee for joining our cause so brilliantly.”
The PSA sends viewers to standup2cancer.org/changetheodds, where compelling content from featured talent and important facts about cancer will educate young people about ways they can reduce their cancer risks, including wearing sunscreen, quitting smoking and adding anti-cancer foods to their diets.
“We want to communicate that each and every one of us can play a part in changing the odds of getting cancer in our lifetimes, especially the younger generation,” said Webb. “Seeing these young stars get involved makes me so proud to be a part of the Stand Up To Cancer movement.”
