Donations by EHE International and Trigger, LLC to Raise Awareness of
Groundbreaking September 5th Fundraising Special featuring
Stars from Film, Television, Sports, Journalism and Music
August 1, 2008 – NEW YORK, NY Stand Up To Cancer (www.standup2cancer.org), a new initiative to raise philanthropic dollars for accelerating ground-breaking cancer research, today announced that a 115 square foot display window at 10 Rockefeller Plaza will feature a video simulation of its interactive Facebook application, “The Stand.”
The social networking application, which has more than 4,000 participants so far, appears on the organization’s web site, and illustrates how cancer connects us all: everyone who is affected by cancer can add their face to “The Stand,” tell their story, and share their connection to the disease.
In the Rockefeller Plaza simulation, an individual’s photo emerges from a wall of faces to reveal the person’s connection to cancer: survivor, in treatment, newly diagnosed, in the fight or touched by.
“The Stand” at Rockefeller Plaza can be viewed from August 1st through September 5th.
The Stand Up To Cancer website is just one part of a multifaceted campaign whose centerpiece is a primetime television special that will air on September 5, 2008 (8 pm EDT and PDT), aimed at rallying the public around the goal of ending cancer’s reign as a leading cause of death by supporting research.
In an unprecedented collaboration, ABC, CBS and NBC will donate one hour of simultaneous commercial-free primetime for this nationally televised fundraising event.
The televised special will feature live performances by legendary recording artists and stars from film and television who will perform as well as present filmed content giving viewers insight into cancer. Various screening tests will be demonstrated in novel and entertaining ways, as well as reports from network evening news anchors Charles Gibson, Katie Couric and Brian Williams.
The telecast will be produced by Laura Ziskin.
Donated by EHE International, “The Stand” at Rockefeller Plaza will also feature two large banners on either side of the monitor, one of which will promote www.standup2cancer.org and the other will include a tune-in message for the September 5th televised show.
“We hope to educate people about cancer, and encourage them to recognize and act on any risk factors and warning signs they might discover,” said Deborah McKeever, President of EHE International.
Trigger, LLC, a digital marketing agency specializing in entertainment and youth branding, provided the technical services to develop “The Stand” for Facebook and adapt it for the Rockefeller Plaza display.
Every day, cancer kills 1,500 Americans – one person every minute. This year, more than 550,000 Americans and six million people worldwide will succumb to this disease. One out of three women and one in every two men will be diagnosed in their lifetimes. With advances in technology and research, scientists are close to pushing cancer from a disease that all too often takes lives to one people largely survive.
Everyone whose life has been touched by cancer can join the Stand Up To Cancer community through its multiplatform presence on the web.
One card on “The Stand” simply reads:
John Smith, Englewood, NJ, Touched By, Connection:
Father, Cancer Type:
Colon, Message:
