Stand Up To Cancer

Virgin America has joined the fight against cancer by raising awareness and funds for Stand Up To Cancer through a unique new alliance. As of September 3, 2010, guests on Virgin America can become part of the SU2C movement at 35,000 feet via the airline's Red™ entertainment platform. Passengers can visit the "Make a Difference" section of Red's in-flight virtual shop via the seatback touch-screen computer system, and donate with the swipe of a credit card. 100% of the funds received will go to collaborative cancer research designed to get treatments to the patients who need them quickly and save lives.

The Virgin America-SU2C partnership kicks off just as SU2C returns to primetime television on September 10, 2010, at 8:00PM ET & PT / 7:00PM CT. Guests traveling on Virgin America that evening will be able to tune in to the show through the airline's live satellite television line-up. Passengers will also be able to watch custom SU2C content on the Red platform throughout the rest of this year and next.

Through the airline's non-profit foundation, Virgin America teammates are also joining the fight. In September 2010, the company's in-flight and airport employees will wear special tee shirts that promote Stand Up To Cancer on select days. From August 27 through September 6, all Virgin America teammates will be able to create their own fundraising teams with family and friends on www.su2c.org to support Stand Up To Cancer's translational cancer research. Every dollar raised by Virgin America teammates on the site will be matched by the company, up to $10,000.

Learn more about the partnership here.