Stand Up To Cancer

Really is there a better way to underscore the idea it takes everyone to end cancer- than to have a catchy jingle and one really good actor run the gamut of crazy characters from "creepy hairy guy at the bar" to "plastic surgery lady" to "guys in banana hammocks on vacation?" We think not. That's why we made this video-- Up2 You + Me. We grew up on frightening PSAs like "This is your brain on drugs." And we haven't eaten eggs since. We're excited to have an opportunity to move away from the scary-rigid-grave-serious-dare we say, boring, messages found in most PSAs and do something kind of fun. And we thought it was really cool of SU2C to embrace this idea and our kooky little song. We were really fortunate to have the hilarious and versatile Jim Parsons play 30 characters and wear all these crazy outfits. We kept throwing stuff at Jim, and he would just roll with it. He was such a sport keeping his energy up for the 12 hour shoot.

Beginning today, and thanks to the donation from Microsoft and Xbox LIVE, this spot is available to a huge audience of gamers (there are a lot of us). So in between a killer solo on Guitar Hero 5 and some tough hits on Madden 09, we hope you find a message that's relatable and inspiring enough for you to get up off the couch and do your part to "make the whole world cancer free."