Stand Up To Cancer

So Facebook, a prime time comedian, and a designer handbag walk into a bar...wait, what? Why would these three ever hang out? Is Facebook even old enough to be doing that type of thing? And is this joke headed in any direction at all?

Clearly the connection between these three facets of the contempo-life is not immediately recognizable. Sure, one makes friends, one makes fun, and one makes fabulous, but what is really important is that they each make up a part of the multi-tiered, ultra-diverse, super-varied arsenal of Stand Up 2 Cancer.

SU2C's cancer-fighting quiver boasts the widest and most targeted usage of popular practice ever seen. Specialty necklaces and online auctions will help save your mother from breast cancer. Social networking and autographed t-shirts will keep your brother from smoking. Yes, dozens of musical artists, scores of actors and actresses, and hundreds of entertainment professionals are all using the tools they love best to fight the thing we hate most--cancer! And so we target culture in the way we know best, in our chosen medium, and we fight cancer with what it often steals from us.

So please do keep in touch on Facebook, keep telling jokes, and keep shopping up a storm. Because cancer is nothing against a culture that loves what it can do rather than fearing what it can't. This is how we fight. This is how we stand. This is how we Stand Up To Cancer!

-Dave Jacobson